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CAFE method, before and after
Managed marketing campaigns across channels to drive brand awareness.
Launched an integrated email and paid social campaign after Q2 pipeline slowed, generating 340 qualified leads at $42 CPL, 28% below quarter average.
Built by Tejal Rives, ex-Amazon recruiter — 15 years in recruiting, 4.5 at Amazon, 500,000+ resumes reviewed. Connect on LinkedIn →
See the CAFE method in action
Real bullets, rewritten by role.
Product Manager
Before
Worked on product roadmap and collaborated with engineering and design teams to deliver features.
After
Led roadmap for a B2B analytics suite after customer churn rose 12%, partnering with engineering and design to ship 4 priority features that lifted retention 18% in two quarters.
Responsible for building and maintaining backend services using Python and AWS.
After
Rebuilt order-processing APIs in Python on AWS after latency spiked during peak traffic, cutting p95 response time from 800ms to 120ms and reducing failed checkouts 22%.
Managed marketing campaigns across email, social, and paid channels to drive brand awareness.
After
Launched an integrated email and paid social campaign after Q2 pipeline slowed, generating 340 qualified leads at $42 CPL, 28% below the prior quarter average.
Analyzed data and created reports for stakeholders using SQL and Excel.
After
Built a SQL dashboard tracking funnel drop-off after signup conversion stalled, surfacing a broken onboarding step that drove a 14% lift in activations within six weeks.
Sold software solutions to enterprise clients and met quarterly sales targets.
After
Closed $1.2M in new ARR across 8 mid-market accounts by running discovery workshops that surfaced compliance gaps our platform solved, finishing 134% of quota.
Designed user interfaces and conducted user research to improve the product experience.
After
Redesigned checkout flows after usability tests showed 40% drop-off at payment, cutting abandonment 19% and lifting completed purchases by 2,100 orders per month.
Sourced candidates and coordinated interviews for open positions across the company.
After
Filled 28 engineering roles in 6 months by building a passive sourcing playbook on LinkedIn, cutting agency spend $95K while improving offer-accept rate to 82%.